For companies operating in our digital world it is usually a case of the longer, the easier, when it comes to collecting all sorts of information. At the same time, there are a lot of up-and-coming technologies that can be used for doing useful things with data collection. This has created potential for making innovations with data. However, this potential is often unrecognised and so it remains unused. Therefore Sirris wants to throw more light on the opportunities available with data innovation during an afternoon workshop.