Entity profiling is the attempt to gather essential characteristics of an entity to characterise its typical behaviour. Entities can be people, organisations, events, etc. Examples of entity profiling can be found in different domains, such as lifestyle profiling based on personal and social information, competitive intelligence based on publicly-available legal data, or the profiling of websites in terms of security and performance.
Based on these profiles, recommendations can be generated. Also here, applications are manifold, e.g., the recommendation of products in an online webshop, recommendations on physical activity to obtain a more healthy lifestyle, etc.
Do you see a potential data innovation in your company regarding this topic and would you be interested in exploring its opportunies? Feel free to contact us.